For hardware founders

Reach product-market fit faster.
Without burning the runway.

Behind The Product Consulting installs AI-backed tools your team uses themselves — not just prompts, not just advice — to compress the loops between concept, spec, prototype, and customer validation.

Book a working session → See the approach

The approach

Three loops we compress with AI

Your SaaS peers deploy AI inside their PM and ops loops every week. You're still batching by quarter. The gap isn't talent — it's installed workflow. We install the tools your team uses themselves; they stay with you.

📝

Spec & validation loop

Automated market research and customer validation before you cut a tool. AI-collaborative MRDs, PRDs, ERDs, and SRDs that your team actually maintains — flowing into the BOM, not stuck in a Notion page nobody opens.

🔍

DFM, BOM & should-cost loop

DFM design review and tolerance-stack analysis before you commit to tooling. Should-cost modeling and supplier-quote analytics that break the CM's negotiation asymmetry. Generative design that explores 200 enclosure variations in the time it took to draft five.

📦

ODM/CM & procurement loop

Predictive procurement that catches 60-week lead times before they catch you. ODM/CM integration that compresses prototype cycles from 14 weeks to 5. Your team operates the tools — we install them and stay until they stick.

Generative design, AI-collaborative specs, and supplier analytics — installed inside your team's weekly cadence, not delivered as a deck.

Also

Workshops & training for product teams · Operations consulting · Fractional CPO / startup advisory · Talk to us about adjacent work →

Who we are

Meet the founder

Chris Painter

Founder & CEO — Behind The Product Consulting

20+ years shipping hardware at scale: Amazon (Fire TV / Fire TV Stick), GoPro, T-Mobile (SyncUP — a $200M product line), and CNH Industrial. MIT MechE. 28 patents. 22M+ users across products I've shipped.

Your SaaS peers are pulling ahead because they deploy AI inside their PM and ops loops every week. You're still batching by quarter. I install the loops — automated market research, AI-collaborative MRDs/PRDs flowing into live BOM management, DFM review before tooling commits, should-cost modeling that breaks CM negotiation asymmetry, predictive procurement that catches 60-week lead times before they catch you.

Stop burning cash on roadmap theater. Build the loops that compound.

20+

Years Experience

Patents

22M

App Users

Productized Vertical Solutions

Other ways we ship

Alongside hardware-founder consulting, BTPC ships two packaged offerings for specific industries.

🔨

Now Available

The Contractor's AI Toolkit

50+ copy-paste AI prompts built specifically for contractors, handymen, and small construction companies. Covers estimates, client communication, project management, marketing, financials, and includes 3 bonus SOP templates.

$39 Learn More →

📞

Custom Solution

AI Lead Generation & Call Automation for Financial Services

A fully integrated AI-powered revenue system for lending and financial services businesses. Includes automated inbound call handling, outbound lead follow-up campaigns, CRM integration, and a lead qualification pipeline — replacing hours of manual outreach with intelligent, always-on automation.

Lead gen · CRM integration · Inbound & outbound call automation
Choose services & get started →

More vertical solutions in development. Get in touch to discuss a custom build.

Get Started

Let's work together

Hardware founders: book a 30-minute working session and we'll find one loop to compress this week. For everything else, use the form below.

Book a working session

30-minute call. We'll talk through your current product-dev loops and identify one to compress with AI in the next 30 days.

Book a 30-min session →

Or reach out directly

✉ contact@behindtheproduct.pro

🌐 behindtheproduct.pro

📍 Remote — Serving clients nationwide

Reach product-market fit faster. Without burning the runway.